Catalog Search Results
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes....
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Pub. Date
2015.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.
Pub. Date
c2007
Language
English
Description
Challenges the current premise of global warming, suggesting that the chief cause of climate change is not human activity, but changes in radiation from the sun. Scientists in the film set forth scientific and historical proofs to support their arguments and claim that global warming advocates have created a mass hysteria that has no basis in reality. They also examine the censorship and intimidation experienced by dissenting scientists, perpetrated...
17) Deep blue sea 2
Pub. Date
[2018]
Language
English
Description
Van Etten, a pharmaceutical entrepreneur, tests drugs on bull sharks in hopes to extract their antibodies to cure human diseases. Before he can continue with his experiment, he tries to enlist Misty Calhoun, a shark conservationist, and other scientists to lead and endorse this project. The drug-enhanced sharks quickly begin to adapt and learn new hunting skills. The humans lost control over the laboratory and now they have to fight to survive.
Pub. Date
2014.
Language
English
Description
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary...
Pub. Date
2014.
Language
English
Description
The Earth's climate has a long history of drastic fluctuation. From ice ages to long periods of warmth, there are natural occurrences such as volcanic eruptions and changes in the Sun's intensity that affect the climate. More recently, there is wide speculation that activities associated with the Industrial revolution have altered the atmosphere and have negatively affected the climate. This program demonstrates how scientists measure, study and research...
20) Mystical brain
Pub. Date
2014.
Language
English
Description
Is it possible to shed light on the states of grace experienced by mystics and meditators? Mystical Brain shows us the most recent discoveries of scientific research on this phenomenon in North America and abroad.
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